SUPERBET
Superbet drives user engagement and reach during Football Championships with Aleph on X.
$500
Bonus Offered
+16%
Impressions Achieved
+0.50%
Engagement Rate
Campaign objective
Superbet aimed to dominate the conversation and achieve mass reach during the final match-day of UEFA Champions League, driving users to place bets on the Superbet site in real-time. They also sought to increase brand favorability using Hashmoji. By using Takeover solutions, Superbet was able to generate mass reach and high visibility in one single day during the Champions League Final, when the relevant target audience visited X to follow the latest news and conversations surrounding the game.
The solution
The campaign effectively used Takeover solutions on X, including Timeline Takeover, Trend+ Takeover, and Hashmoji.
By employing Video Website Cards and targeting a broad audience interested in UEFA Champions League and Sports betting, Superbet was able to generate mass reach and high visibility in a single day.
Products used:
- Timeline Takeover
- Trend+ Takeover
- Hashmoji
- Video Website Cards
- Broad targeting, audience interested in UEFA Champions League and sports betting
The results
Timeline Takeover delivered 10.8M impressions and reached 5.5M users, achieving an engagement rate of 0.50%.
*X estimates that a Takeover will generate between 9.3M and 11.1M impressions in Brazil, so the achieved results are considered strong.
Spotlight Takeover+ delivered:
- X Post: 12.9K impressions, 11.6K reach, 2.62% CTR, 6.41% ER
- Trend: 4.5M impressions, 0.11% ER
- Spotlight: 10.4M impressions
Comparing to the benchmark impression averages:
- Timeline Takeover delivered 6% more impressions
- Spotlight Takeover delivered 16% more impressions
With this campaign, Superbet successfully drove website traffic and increased brand favorability, demonstrating the power of strategic advertising on X.
On Jun 1st 2024, the Hashtag #SejaSuper
was seen on X.
It was a pleasure working with the Aleph team to bring Takeover Premium formats to life. We aim to achieve great reach and awareness for our Brand, and takeovers on crucial dates, like the Champions League finals, allow us to be present for our users and have visibility on X ahead of our competition.
X Ads Manager | May - Jun, 2024 | Federative Republic of Brazil
