Political campaigning

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X Ads Policies

This policy applies to X’s paid advertising products, which are posts, trends and accounts.

For more information about X’s paid advertising products, click here

For information about X’s other policies, click here.


What's the policy?

X restricts political campaigning except when targeting certain prohibited countries including those listed below.

All political advertisers must also comply with any applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise. 

What is subject to this policy?

This policy applies, but is not limited, to:

  • Candidates for political office
  • Political parties
  • In the United States, anyone making Independent Expenditures
  • Other individuals or entities seeking to influence the outcome of an election

How does this policy vary from country to country?

Political campaigning advertising is permitted except in the following countries:

  • Brazil
  • Morocco
  • Pakistan
  • South Korea
  • Vietnam


What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on X. This includes complying with applicable laws and regulations regarding advertisements. 

What other X resources relate to this policy?

Have questions or feedback about something on this page?

If you are an advertiser whose account or posts are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help? button in the top right corner of your ads dashboard.

Learn more about blocking or dismissing ads by reading this article on “Reporting X Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using X Ads Policy, the Our Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on X and want to learn more, please visit business.twitter.com.