alinma bank
How alinma bank Slashed CPI by 82% and Tripled Installs on X
alinma bank
alinma bank, a leading financial institution in Saudi Arabia, set out to grow its mobile banking user base through high-impact App Install campaigns. The objective was to acquire new users at scale while improving cost efficiency. In a fiercely competitive digital market, alinma bank cracked the growth code, achieving a surge in App Installs while slashing CPI in just four months with X Ads.
Campaign Objective
The campaign aimed to increase app installs for alinma bank while reducing the Cost per Install (CPI) across iOS and Android. The key challenge was to improve cost efficiency and drive quality acquisition, especially in a highly competitive market like KSA.
Products used:
Campaign Objective: Drive App Installs with optimized CPI across iOS and Android
This performance directly contributed to alinma’s broader digital acquisition goals, helping position their app as a top choice among mobile banking users in KSA.
The Solution
The campaign aimed to increase app installs for alinma bank while reducing the Cost per Install (CPI) across iOS and Android. The key challenge was to improve cost efficiency and drive quality acquisition, especially in a highly competitive market like KSA.
Alinma executed a performance-led app install campaign focused on continuous optimization and data-backed decision-making. Key tactics included:
- Smart bidding strategies: Shifted between Auto and Max Bid to align with platform learning stages and CPI goals.
- Platform-specific optimization: Reallocated budget toward iOS (+30%) based on stronger performance, while pausing low-performing Android groups.
- Creative A/B testing: Refined visuals and messaging (video vs. static; hashtag usage) to improve engagement and click-through rates.
The Results
alinma bank’s campaign delivered exceptional performance gains over a 5-month period:
CPI Reduction
82% reduction in CPI
App Install Growth
The campaign aimed to increase app installs for alinma bank while reducing the Cost per Install (CPI) across iOS and Android. The key challenge was to improve cost efficiency and drive quality acquisition, especially in a highly competitive market like KSA.
This performance leap demonstrated the power of real-time optimization and creative refinement to drive impactful results at scale on X.
X has become a key performance channel for us. Through consistent optimization, we saw a significant uplift in results. This shift allowed us to scale efficiently and deliver strong, consistent outcomes..
Running our app install campaigns with X has been a great success. We achieved high quality installs at scale while staying efficient on cost.Their support in optimizing campaigns and targeting made a measurable difference. As Lead Paid Media, I’ve been impressed with the results and X collaboration. Excited to build on this momentum.
X enabled us to move fast, test smarter, and drive real value. The platform's flexibility and performance focus made it a key partner in hitting our aggressive growth goals.
