Ads account creation

Your X Ads account is connected to your X handle. To make an ads account, first log in to and go to There you can set up your ads account, where you will be able to promote Posts from that handle. 


What is an ads account?

A X Ads account is how you can set up, run, and analyze Promoted Ad campaigns on X. You must sign up for a X Ads account at, after which you'll have a X Ads account in addition to your organic account.

Your X Ads account is linked to the handle you create it from. For example, if you have a personal X account and a business X account, log in to your business X account and go to From there, you can sign up for X Ads and promote content on behalf of your business X. Ads will show up as being "Promoted" from the handle of your X Ads account.

Keep in mind there is no difference in the account creation process for X accounts for personal use and X accounts for business use. The difference is how you decide to use your X account. 

Learn more about creating a new X account.



Create your X Ads account

In order to create a X Ads account, your X account must comply with our rules and policies

1. Go to

2. Log in to the account that you want to promote Posts from. This is the handle that your X Ads account will be created for.

3. Once logged in, go to

4. Select your country and time zone. Select the country whose currency you'd like to be billed in, and the time zone you'd like your campaign results to show up in. You cannot change these values once you've created your account.

5. You'll be brought to the campaign setup form or X Promote Mode setup, depending on your choice at step 4.

6. Enter your billing information to complete your ads account and start your campaign.


Secure your X Ads account

Account security is vital for advertisers. Our account security page provides full instructions for protecting your account. Here are some best practices:

  1. Link your account to a company domain email address. This will allow us to help if you ever need a password reset.
  2. The passwords for your login email address and your X account should be strong and unique.
  3. Use login verification.
  4. Always make sure the URL is before entering your account information (email or password).
  5. Only authorize recognized applications and keep track of your account’s connections at your account applications page.



X Ads checklist

1. Know the username and password for your X Ads account. 

2. Designate a point-person with the authority to create and manage campaigns. If you're looking to have multiple people run and manage ads within your ads account, please read our page on multi-user login.

3. Make sure your profile is in top form by checking the following:

  • Your profile picture and header photos. Is your profile photo recognizable? Does your header photo represent your business? Customize them to showcase the personality of your business here.
  • Your bio. Make sure to include the name of your business, location, and website URL. Be sure to explain what you do in a clear and informative way.

4. Learn how others have used X Ads to drive business results in our advertiser success stories.

5. Follow @XBusiness for relevant updates. 



Get started with campaign basics


Frequently asked questions

I can't log into my ads account

In order to login to your X Ads account, you must comply with two sets of policies:

  • Your X account must comply with our rules and policies. If you need login support to your X account, file a request to the support team here
  • Your X Ads account must comply with our X Ads policies
How can I change the country, time zone, or currency of my account?

Once set, the country, time zone, and currency of an ads account cannot be changed. Please submit a support ticket at with your X handle and request a new ads account to be created.

Please note in your new ads account:

  • You will need to add a new payment method. See here for more information about using credit or debit cards for X Ads. See here for more information about insertion orders and credit lines. 
  • Existing campaigns are not automatically copied over to the new ads account. Please use the Ads Editor for bulk import/export. 
  • The account owner must request and authorize the new ads account creation. 



Additional reading

Ready to get started?