X Ads Manager
X Ads Manager provides a central workspace to plan, manage, and report on campaigns.
You can access Ads Manager by logging into your ads account at ads.x.com, where you'll automatically be brought to the Ads Manager as your home screen. From there, you can customize your view to see relevant campaigns, creatives, and results.
Ads Manager features
Custom filters
Use campaign filters across the top of Ads Manager to easily find the campaigns, ad groups, and/or ads you want to evaluate. You can filter campaigns by:
- Objective
- Status
- Campaign name
- Campaign ID
- Funding source type
- Delivered
Custom metrics
By default, you'll see, “DELIVERY STATUS, OBJECTIVE, START, END, SPEND, IMPRESSIONS, CPM, CLICKS, CTR, CPC.”
You can also view a number of other metrics for your campaign by clicking on “Customize metrics.” Here, you can select or unselect any metric you wish.
Campaign structure
We provide various levels in our campaign structure, designed to give you as much control as possible over how your X activations deliver.
Campaign: A campaign corresponds to a single advertising objective, like, video views or app installs. At the campaign level, you always specify your campaign name.
Ad groups: Ad groups are where you choose how you want to spend your money. Here you set goals, bids, targeting and placements for each of your campaigns. One campaign can have many ad groups and an ad group can contain one or more ads.
Ads: You can have as many Ads as you would like in a single ad group. The system will auto-optimize to the best performing creative within an ad group.
How to select and view custom metrics
Custom metrics model
Our custom metrics model allows you to:
- Search metrics by name
- Use the categories to navigate through available metrics
- Add and remove metrics
- Change the order of the columns by dragging and dropping. Top to bottom in the model corresponds to left to right columns in the dashboard
- Save your custom metric set
Once you've saved a metric set, it'll be available in the metrics drop-down with your other presets.
History log
View what changes were made to your campaign or ad group, and see which optimizations were made.
Click into an individual campaign or ad group to see the history log.
Customize charting
You can customize charts (line or bar) to visualize spend and impressions for specific campaigns, ad groups, and date ranges. Toggle among impressions, spend, clicks, purchases, CPM, and CPC at the top of the chart.
How to export your data
You can export your data by “Total”, “Weekly”, or “Daily.”
- Use custom filters and metrics to create your dashboard view
- Click "Export" and navigate to “Create new export”
- Select your breakdown level (Total will be quickest).
- Additional breakdowns are also available (Placement breakdowns and Audience sheets)
Frequently asked questions
How do I start a campaign?
Navigate to the "Create campaign" drop-down in the top right of your Ads Manager, and select the type of campaign you want to create. Learn more about how to setup a campaign. Learn how to delete a campaign.
Where can I find my invoice?
To find your X Ads invoice, click on your profile name in the bottom-left corner. From the drop-down, select "Billing". From there, you can view all of the invoices on your ads account.
More questions on billing? Check out our billing basics.
How do I control spend using ad groups?
Controlling spend at the campaign and ad group levels:
Controlling spend at the campaign and ad group levels:
Think of your campaign as the main source of power to deliver ads. If your campaign is off, your ad groups won’t be able to run (even if the ad groups are technically on).
If your campaign is on, your ad groups will run.
How does this work in action?
There are two options available when you set up campaigns. The default structure provides control of budgets and timing at the ad group level. When using our default settings, you must select both a daily budget and flight dates for each ad group. You may input a spend cap at the campaign level to ensure that the campaign as a whole cannot spend more than a specified amount.
I'm seeing a discrepancy in my Ads Manager
For a list of answers to common Ads Manager analytics questions, see our common analytics discrepancies page.