X Marketing Calendar

January20 Events

OccasionJanuary 1
New Year's Day
SportsJanuary 3 – 17
Dakar Rally
EntertainmentJanuary 4
Critics’ Choice Awards
SportsJanuary 4 – 11
Brisbane International (Tennis)
SportsJanuary 5
2026 IIHF World Junior Championship Ends
OccasionJanuary 6
Three King's Day
Conference & BusinessJanuary 6 – 9
Consumer Electronic Show (CES)
EntertainmentJanuary 11
83rd Golden Globe Awards
SportsJanuary 11
Australian Open Begins
OccasionJanuary 12
Coming of Age Day
SportsJanuary 12 – 17
Adelaide International (Tennis)
Conference & BusinessJanuary 19 – 23
World Economic Forum
EntertainmentJanuary 20 – 25
Paris Fashion Week Men's Fall Winter 26/27
EntertainmentJanuary 22 – 31
Sundance Film Festival
SportsJanuary 23 – 25
X Games - Aspen
OccasionJanuary 26
Australia Day
EntertainmentJanuary 26 – 29
Paris Haute Couture
EntertainmentJanuary 26 – 30
Copenhagen Fashion Week Fall Winter 26/27
OccasionJanuary 29 – February 16
Winterlude Begins
EntertainmentJanuary 30 – February 2
Berlin Fashion Week Fall Winter 26/27

February24 Events

OccasionJanuary 29 – February 16
Winterlude Begins
EntertainmentJanuary 30 – February 2
Berlin Fashion Week Fall Winter 26/27
EntertainmentFebruary 1
68th Annual Grammy Awards
SportsFebruary 1
Australian Open Ends
OccasionFebruary 1
Start of Black History Month
EntertainmentFebruary 1 – 6
Dubai Fashion Week Fall Winter 26/27
OccasionFebruary 4
World Cancer Day
SportsFebruary 5
The 2026 Six Nations Championship Begins
Dates may vary by country
SportsFebruary 6 – 22
Milano-Cortina 2026 Winter Olympic Games
SportsFebruary 7
2026 ICC Men's T20 World Cup Begins
SportsFebruary 7
Men's T20 World Cup Begins
SportsFebruary 8
Super Bowl LX
OccasionFebruary 10
Safer Internet Day
EntertainmentFebruary 11 – 16
New York Fashion Week Fall Winter 26/27
OccasionFebruary 13 – 21
Rio Carnival
OccasionFebruary 14
Valentine's Day
OccasionFebruary 16
Winterlude Ends
OccasionFebruary 17
Lunar New Year
OccasionFebruary 17
Ramadan Begins
EntertainmentFebruary 18
People's Choice Awards
Date is subject to change
EntertainmentFebruary 19 – 23
London Fashion Week Fall Winter 26/27
EntertainmentFebruary 24 – March 2
Milan Fashion Week Fall Winter 26/27
EntertainmentFebruary 28
40th Goya Awards
EntertainmentFebruary 28
BRIT Awards

March27 Events

EntertainmentFebruary 24 – March 2
Milan Fashion Week Fall Winter 26/27
EntertainmentMarch 1
SAG Awards
SportsMarch 1 – 21
AFC Asian Cup
OccasionMarch 2 – 3
Purim
Conference & BusinessMarch 2 – 5
Mobile World Congress
EntertainmentMarch 2 – 10
Paris Fashion Week Fall Winter 26/27
OccasionMarch 3
World Wildlife Day
OccasionMarch 4
Holi
SportsMarch 5 – 17
World Baseball Classic
SportsMarch 6
Formula 1 Season Opener
SportsMarch 6 – 8
Formula 1 Australian Grand Prix 2026
SportsMarch 8
2026 ICC Men's T20 World Cup Ends
OccasionMarch 8
International Women's Day
SportsMarch 8
Men's T20 World Cup Ends
SportsMarch 10 – 13
Cheltenham Races
SportsMarch 13 – 15
Formula 1 Chinese Grand Prix 2026
OccasionMarch 14
Pi Day
SportsMarch 14
The 2026 Six Nations Championship Ends
EntertainmentMarch 15
98th Academy Awards (Oscars)
SportsMarch 15
NCAA March Madness 2025 Begins
EntertainmentMarch 16 – 21
Tokyo Fashion Week Fall Winter 26/27
OccasionMarch 17
St Patrick's Day
OccasionMarch 18
Ramadan Ends
OccasionMarch 19 – 20
Eid al-Fitr
SportsMarch 25
MLB Season 2026 Opening Day
EntertainmentMarch 26 – 31
Shanghai Fashion Week Fall Winter 26/27
SportsMarch 27 – 29
Formula 1 Japanese Grand Prix

April14 Events

OccasionApril 1 – 4
April Fools' Day
OccasionApril 1 – 9
Passover
SportsApril 5
NCAA March Madness 2025 Ends
EntertainmentApril 6 – 11
São Paulo Fashion Week Spring/Summer 2026
OccasionApril 7
World Health Day
SportsApril 9 – 12
The Masters Tournament
SportsApril 10 – 12
Bahrain Grand Prix
SportsApril 17 – 19
Saudi Arabian Grand Prix
EntertainmentApril 21
American Image Awards
OccasionApril 22
Earth Day
EntertainmentApril 22 – 26
Barcelona Bridal Fashion Week
OccasionApril 23
World Book Day
SportsApril 25 – May 3
UEFA Women's Euro Finals
OccasionApril 29 – May 6
Golden Week

May18 Events

SportsApril 25 – May 3
UEFA Women's Euro Finals
OccasionApril 29 – May 6
Golden Week
SportsMay 1 – 2
Kentucky Derby
SportsMay 1 – 3
US Miami Grand Prix
EntertainmentMay 4
Met Gala
OccasionMay 10
Mother's Day
Dates may vary by country
SportsMay 11 – 17
2026 PGA Championship
EntertainmentMay 12 – 16
Australian Fashion Week 2026
Conference & BusinessMay 12 – 18
SXSW Conference & Festivals 2025
EntertainmentMay 12 – 23
79th Cannes Film Festival
EntertainmentMay 16
Eurovision 2026 Grand Final
SportsMay 18 – June 7
French Open
SportsMay 20
UEFA Europa League Final
SportsMay 22
UEFA Women's Champions League Final
SportsMay 22 – 24
Canada Grand Prix
SportsMay 24
Indianapolis 500
SportsMay 24
UEFA Women's Euro 2026 Final
SportsMay 30
UEFA Men's Champions League Final

June13 Events

SportsMay 18 – June 7
French Open
OccasionJune 1 – 30
LGBTQ+ Pride Month
SportsJune 4
NBA Finals Begin
OccasionJune 5
World Environment Day
SportsJune 5 – 7
Monaco Grand Prix
SportsJune 11 – July 19
The 2026 FIFA World Cup
OccasionJune 13 – July 11
Bali Arts Festival
OccasionJune 21
Father's Day
Dates may vary by country
EntertainmentJune 23 – 28
Paris Fashion Week Men's Spring Summer 2027
SportsJune 24 – 28
Austria Grand Prix
SportsJune 25 – 28
KPMG Women’s PGA Championship
SportsJune 29 – July 12
Wimbledon
OccasionJune 30
Social Media Day

July11 Events

SportsJune 11 – July 19
The 2026 FIFA World Cup
OccasionJune 13 – July 11
Bali Arts Festival
SportsJune 29 – July 12
Wimbledon
OccasionJuly 1
International Joke Day
SportsJuly 3 – 5
British Grand Prix
SportsJuly 4 – 26
Tour de France
EntertainmentJuly 6 – 9
Paris Haute Couture
OccasionJuly 17
World Emoji Day
SportsJuly 17 – 19
Belgium Grand Prix
SportsJuly 24 – 26
Hungary Grand Prix
EntertainmentJuly 30 – August 1
Lollapalooza Chicago 2026

August14 Events

EntertainmentJuly 30 – August 1
Lollapalooza Chicago 2026
OccasionAugust 1
Back to School Season
OccasionAugust 1
International Beer Day
SportsAugust 1 – 9
Women's Tour de France
OccasionAugust 8
International Cat Day
GamingAugust 12
2026 UEFA Super Cup
OccasionAugust 12
International Youth Day
OccasionAugust 13 – 15
Obon Season
OccasionAugust 19
World Photography Day
SportsAugust 21 – 23
Netherlands Grand Prix
OccasionAugust 23
Hashtag Day
OccasionAugust 26
International Dog Day
SportsAugust 26 – 30
Gamescom
SportsAugust 30 – September 13
US Open Tennis

September17 Events

SportsAugust 30 – September 13
US Open Tennis
SportsSeptember 4 – 6
Italian Grand Prix
EntertainmentSeptember 6
MTV VMA Awards
SportsSeptember 9 – 11
Azerbaijan Grand Prix
EntertainmentSeptember 9 – 14
New York Fashion Week Spring Summer 2027
OccasionSeptember 10
World Suicide Prevention Day
SportsSeptember 10 – 13
Formula 1 Spanish Grand Prix 2026
EntertainmentSeptember 10 – 20
Toronto International Film Festival
OccasionSeptember 11 – 13
Rosh Hashanah
OccasionSeptember 15
Hispanic Heritage Month
EntertainmentSeptember 17 – 21
London Fashion Week Spring Summer 2027
OccasionSeptember 18
International Equal Pay Day
OccasionSeptember 19 – October 4
Oktoberfest
OccasionSeptember 20 – 21
Yom Kippur
OccasionSeptember 21
International Day of Peace
OccasionSeptember 23
Saudi National Day
EntertainmentSeptember 28 – October 6
Paris Fashion Week Spring Summer 2027

October16 Events

OccasionSeptember 19 – October 4
Oktoberfest
EntertainmentSeptember 28 – October 6
Paris Fashion Week Spring Summer 2027
OccasionOctober 1
Breast Cancer Awareness Month
OccasionOctober 1
International Coffee Day
EntertainmentOctober 1 – November 1
League of Legends World Championship
OccasionOctober 3
World Smile Day
SportsOctober 9 – 11
Singapore Grand Prix
OccasionOctober 10
World Mental Health Day
OccasionOctober 11
International Day of the Girl
EntertainmentOctober 12 – 16
New York Bridal Fashion Week
OccasionOctober 16
World Food Day
SportsOctober 17
IRONMAN World Championship
SportsOctober 23 – 25
US Grand Prix
OccasionOctober 24
United Nations Day
SportsOctober 30 – November 1
Mexico Grand Prix
OccasionOctober 31
Halloween

November11 Events

EntertainmentOctober 1 – November 1
League of Legends World Championship
SportsOctober 30 – November 1
Mexico Grand Prix
SportsNovember 6 – 8
Brazil Grand Prix
OccasionNovember 8
Diwali
OccasionNovember 8 – 21
2026 UN Climate Change Conference
Conference & BusinessNovember 11 – 13
Singapore Fintech Festival
SportsNovember 19 – 21
Las Vegas Grand Prix
OccasionNovember 26
Thanksgiving
OccasionNovember 27
Black Friday
SportsNovember 27 – 29
Qatar Grand Prix
OccasionNovember 30
Cyber Monday

December7 Events

SportsDecember 4 – 6
Abu Dhabi Grand Prix
Conference & BusinessDecember 4 – 6
Art Basel - Miami Beach
OccasionDecember 4 – 12
Hanukkah (First Day)
OccasionDecember 24
Christmas Eve
OccasionDecember 25
Christmas Day
OccasionDecember 26
Boxing Day
OccasionDecember 31
New Year's Eve

Marketing Calendar

Marketing calendar

January20 Events

February24 Events

March27 Events

April14 Events

May18 Events

June13 Events

July11 Events

August14 Events

September17 Events

October16 Events

November11 Events

December7 Events

Marketing calendar

Marketing calendar

January20 Events

February24 Events

March27 Events

April14 Events

May18 Events

June13 Events

July11 Events

August14 Events

September17 Events

October16 Events

November11 Events

December7 Events