X Ads targeting

Ready to launch your X Ads campaign?

Reach the most influential and engaged audiences on X

Reach the right people at the right time with X's targeting tools

People on X drive what's happening in the world. Our platform shows people relevant ads based on how likely they are to engage with the ad and the brand's goals. Further hone in on your audience by using our powerful targeting tools to get your brand and message in front of the right people, when they're most receptive.

From our exclusive conversation and event targeting capabilities, to remarketing campaigns and more, we'll help you connect with the people that matter the most to your business. Explore all of our offerings below and remember, you can use some, none, or all of the options from each section. Don't forget to experiment with different targeting approaches to find your best fit. 



Use demographic targeting to reach people based on location, language, device, age, and gender.


Audience types

Use audience targeting to serve ads based on conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and engagement.


Your audiences

Target ads to your known audiences, such as your followers and Custom Audiences.

Start advertising on X