Organic best practices
Expand your reach with >x< Ads
The role of organic contentfor businesses on >x<
Tips for creating effective organic Posts
The most successful brands on >x< have both paid and organic strategies. To illustrate, an engagement campaign is more likely to be successful if your profile has a healthy stream of engaging organic content. Conversely, promoting a Post can give it organic momentum.
Organic Post Copy
The copy you write for a post shapes how people engage with it. Keep these principles in mind when crafting your message
Tips
- Keep your message concise
- Avoid using hashtags in your Post copy
- Include a clear call-to-action where applicable (e.g. "Read the full story")
- Avoid writing copy in all-caps
- Keep a conversational tone
- Consider using emojis to add emotion
Organic Post creative
Adding media to a Post can help it stand out in the timeline. Here are some things to keep in mind as you choose your creative
Tips
- Avoid images with heavy text
- Keep videos to 15 seconds or less
- When driving to a link, consider using a Website Button to make your image or video clickable.
- Use captions or another "sound-off strategy" for videos with dialogue
Learn how paid and organic >x< strategies work together
Best practicesMake every post count
Planning and inspiration
When it comes to planning Posts, here are some time-saving tips.
- Use a content calendar to plan ahead
- Keep a bank of evergreen, approved Posts on-hand
- Schedule Posts to help with coverage
- Create a content theme for each day of the week, e.g. "Thought-leadership Thursday"
- Look for opportunities to participate in recurring weekly topics
Community management
A few tips to keep your posting schedule consistent and your content fresh.
- Monitor indirect mentions of your brand (like keywords)
- Improve response time by creating pre-saved responses to common questions
- Check for past conversations to get context and create a personalized exchange
- Stay on top of trending events and conversations for opportunities to connect
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