Amplify Pre-roll

A low-friction way to monetize your videos on X.

X is the fastest way to find out what’s happening in the world, and video is the best way to show it. Today, publishers can post videos of up to 10 minutes with each Post. Even better, you can monetize those videos with Amplify Pre-roll.

Available to partners in the Amplify Publisher Program, Amplify Pre-roll automatically pair pre-roll from advertisers with premium, brand-safe video content on X using the tags you’ve chosen for each video. It’s an easy and effective way to drive additional revenue for publishers.

Easy monetization

Publishers simply opt-in their video content to participate in the revenue-share program.

Flexible settings

Publishers choose which of their videos to monetize and who can advertise against them.

Promoted content

High-performing videos may be amplified by brands to share content to wider audiences.

Features & functionality


Intelligent Ad Serving

Choose your own default settings to monetize as many videos as you want, then tag your video content by selecting relevant tags from 15 content categories.

X automatically matches it with advertising partners seeking to align with relevant content to reach their target audiences.


Premium & Global Advertisers

The Amplify Pre-roll program is live in 16 countries around the world with a growing roster of premium brands.


Monthly Payouts

Any brand-safe video can be opted into the program to drive revenue almost instantly, with payouts delivered to publishers on a monthly basis.


Content Guidelines

To help publishers succeed, we’ve created a brand safety review tool in Media Studio to give you transparency into how we determine whether videos are eligible for monetization.

Learn more about X's brand safety guidelines or visit the Brand Safety Review page in Media Studio.


Cross-Platform Tools

Amplify Pre-roll is integrated into the most popular video publishing tools, whether you use Media Studio or one of our video partners.

Within Media Studio, you can also track the performance of monetized videos using our analytics dashboard.

By the numbers


Premium publishing partners






Content categories
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Amplify Pre-roll criteria

In order to qualify for the Amplify Publisher Program, your account(s) must meet the following criteria:
  • Be verified and in good standing
  • Publish brand-safe content according to the Safe For Ads content guidelines
  • Be an active X video publisher
  • Accept the Amplify Publisher Program Terms & Conditions
  • Account(s) cannot engage in illegitimate activity and must follow
  • X’s spam rules and policies
  • The majority of your published videos must be original and native to X
  • Eligible video content must be of premium production quality
  • Be based in a country or region where the Amplify Publisher Program is currently available
  • Australia
  • Brazil
  • Canada
  • Egypt
  • France
  • India
  • Indonesia
  • Japan
  • Korea
  • Republic of Kuwait
  • Lebanon
  • Malaysia
  • Mexico
  • Philippines
  • Qatar
  • Saudi Arabia
  • Singapore
  • Spain
  • Thailand
  • United Arab Emirates
  • United Kingdom
  • United States