Spotlight takeovers
Spotlight Takeovers pair the undeniable stopping power of video with the premium real estate of >x<'s Explore tab over the course of a 24 hour takeover.
About
What is spotlight takeover?
Spotlight Takeovers put your immersive video creative where the conversations starts — the Explore tab. The Explore tab is home to everything that’s trending on >x< (and in the world), all in one place. Don’t just be a part of what’s happening, be what’s happening with Spotlight Takeovers.
This product gives you a high-impact 24-hour takeover of the Explore Tab and the "What's happening" module on >x<.com — where people go to view trends and top conversations in real time. Spotlight Takeovers are complemented by media-forward companion posts that appear in the Home Timeline, which together help maximize awareness and conversation around a certain topic, launch, or event.
When added to campaigns, Spotlight Takeover generates impact throughout the funnel
0X
More effective message association
0X
Increase in Trend engagement
0X
More effective favorability metrics
Source: >x< Nielsen Brand Effect Studies, 2020. N = 13 US Campaigns w/ Spotlight Takeover activations; N = 144 US campaigns without Spotlight activations. EyeSee New Ad Product Research, 2016.
The whole tab is yours
for a full 24 hours
Premium placement
Be front and center where people go to see what's happening.
Exclusive ownership
Maintain 24-hour ownership of the top Trends list and Explore tab. Only one client per day per country can run a Spotlight Takeover.
Massive audience reach
Raise awareness at scale around a topic, launch, or event with Companion Posts.
Ignite brand conversation
With accompanying media posts in timelines.
Secure adjacency
To what you know will be organically trending that day, from cultural events and holidays, to competitor's launches.
Reservable + flat fee
Spotlight Takeovers are easy to plan and buy in advance, allowing for efficient CPM.
Make it landcreative that earns the placement
Creative best practices
Measurement
Track Spotlight Takeover metrics in Ads Manager, including Spotlight impressions, mentions, posts displays, Companion Post impressions, engagement rate, and impressions and clicks on your Promoted Trend.
Additionally, you can use brand effect studies to measure the “Companion Post” portion of your Promoted Trend buy that appears in the home timeline and shows up in search results.