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Campaign objectives

Find the campaign that's right for your goals

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X Ads campaigns are objective based, meaning they are optimized towards the objective you select, and you are only billed for actions aligned with that goal.
See X's available campaign objectives below.
 
 

Awareness

Reach

Reach

Maximize your ad's reach.

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Consideration

Video views

Video views

Get people to watch your video.

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Website traffic

Drive traffic to your website.

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Pre-roll views

Pre-roll views

Pair your ad with premium content.

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Engagement

Get people to engage with your post.

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App installs

App installs

Get people to install your app.

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Conversion

App re-engagements

Get people to take action in your app.

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Website conversions

Generate conversions on your website.

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