Campaign targeting

X aims to ensure that we foster inclusivity in the delivery of ads offering Housing, Lending and/or Credit opportunities. Our Housing, Lending, and Credit Ads Policy details the targeting and prediction models that are restricted for partners offering these types of opportunities within the United States and Canada.

By self-identifying and opting into changes to their Ads Account, Advertisers in these regions running campaigns created under opted-in accounts will have limited access to various targeting capabilities and will automatically use custom prediction models that have had certain inputs removed. Relevant ads found to be utilizing restricted targeting inputs in their campaigns will be halted by Ads Policy.

You can apply for the Housing, Lending and Credit Ad Role at

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