Campaign targeting

Looking for guidance on targeting for your upcoming X Ads campaign?

Reach out to to receive a custom targeting pack.

X aims to ensure that we foster inclusivity in the delivery of ads offering Housing, Lending and/or Employment opportunities. Our Housing, Lending, and Employment Ads Policy details the targeting and prediction models that are restricted for partners offering these types of opportunities within the United States and Canada.

By self-identifying and opting into changes to their Ads Account, Advertisers in these regions running campaigns created under opted-in accounts will have limited access to various targeting capabilities and will automatically use custom prediction models that have had certain inputs removed. Relevant ads found to be utilizing restricted targeting inputs in their campaigns will be halted by Ads Policy.

You can apply for the Housing, Lending and Employment Ad Role at

Ready to get started?