X Ads campaigns 101
X Ads are the perfect complement to organic content strategy. The promoted, paid content you create in your campaigns will appear as Promoted Ads — all exposed to a broad audience of your choice for increased exposure and visibility. It's easy to get started.
Objective
Decide what the goal of your campaign is. Do you want to drive more link clicks? Drive up engagement?
Each of our campaign objectives are specialized to fit specific goals and serve each part of the marketing funnel. You'll only be charged when someone takes that action.
Reach
- Show your ads to the maximum number of people.
How it works: Your ads will be optimized to reach as many unique people as possible within your budget.
What you pay for: Impressions (CPM)
Optimizing towards: Impressions
Video Views
- Promote your videos to people most likely to watch them.
How it works: Your video will be served to users who are most likely to watch it, maximizing completed views.
What you pay for: Impressions (CPM), video views (CPV)
Optimizing towards: Video views
Pre-Roll Views
- Run your video ad before premium publisher content.
Run pre-roll ads before videos by popular creators and publishers. Your video will run alongside premium content to reach an engaged audience.
- What you pay for: Pre-roll views (CPV)
- Optimizing towards: Pre-roll views
App Installs
- Drive downloads of your mobile app.
How it works: Ads link directly to your app store listing and target people most likely to download.
What you pay for: App clicks
Optimizing towards: App clicks
Website Traffic
- Send people to your website or landing page.
How it works: We'll show your ads to people most likely to click through to your site and take action.
- What you pay for: Impressions (CPM), Link Clicks (CPC)
- Optimizing towards: Link Clicks, site visits
Audience
Use our highly-advanced targeting features to narrow in on the audience you want to reach. You can filter by demographic, audience features, follower look-alikes targeting, or you can create your own custom audience list. View our campaign targeting page for a full list of our targeting options.
Bidding
X Ads serve to users by competing in an auction. You get to decide how you would like to bid and how you would like to pay for most objectives. Learn more about our auction system and bidding details.
Budget
The price of X Ads is up to you; there’s no minimum campaign spend. You choose a daily budget for your ads during setup, and we will never go over this amount. Set up your campaign dates and budget now.
Creative
Make sure to use strong media in your posts, such as visually-engaging photos and videos. Have 3-5 creative options in rotation at any given time for variety and to learn what your audience best responds to. Videos that are between 6-15 seconds long with captions and prominent branding perform best.
Copy
Get your message out to the world with a simple text ad. With all the elements of a standard post, including likes, replies, favorites and reposts, these native ads feel more like the rest of X content and allow you to expand the reach of your posts beyond your followers to your desired target audience.
Deep dive with campaigns
Learn the in's-and-out's of X Ads campaigns
Ready to get started?
