Create an app re-engagements campaign

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  3. Create an app re-engagements campaign

App re-engagements campaigns target your existing users to drive even more conversions and loyalty. With Posts optimized for the mobile marketplace, people will be able to open your app directly from their timelines.

 

Setting up your app re-engagements campaign

1. Log into your X Ads account

2. Click "Create campaign" in the top right corner of your Ads Manager

3. Choose "App re-engagements" from the list of campaign objectives

4. You'll be brought to the "Details" tab the campaign setup form. Here you will name your campaign, choose your funding source and set campaign dates and budget

5. Next, you'll setup your first ad group. Name the ad group and choose the app you’d like to promote. You can also set the ad group start and end time

6. For App re-engagements campaigns, your Ad group goal will default to optimizing towards driving App clicks.  With this goal option, our platform will optimize to drive as many high-value app clicks as possible. 

  • Target cost (recommended): you can name the bid you’d like to pay per app click. Your campaign will then auto-optimize your bids to achieve a daily average cost per click that meets or beats your target. You'll pay the actual average cost for all clicks during the day. If you change your bid over the course of a day, it'll average to the highest target cost you set.
  • Automatic bid: your bid will auto-optimize to get the best results at the lowest price (within your budget). Automatic bid is the easiest way to quickly get your campaigns live and serving impressions on the platform.

7. In the delivery section, select the bid type you'd like to use in your Ad group: 

8. For App re-engagement campaigns, your ‘Pay by’ metric will default to “App clicks”.

9. Select the audience you'd like your ads to serve to in the "Targeting" tab of campaign setup. Learn more about our targeting options

10. Choose the Posts you'd like in your campaign. You can also customize the X locations you'd like your Posts to serve on this step

11. Review your final campaign setup on the "Review & Complete" tab. If you'd like to add additional ad groups to your campaign, you can do so here

12. Launch your app re-engagements campaign!

 

Deep linking

A deep link is a link that sends users directly to a specific location within a mobile app. X supports two types of deep links on app ads: custom scheme links and Universal Links (also known as App Links on Android).

Universal Links and App Links

iOS Universal Links and Android App Links are deep links that are optimized for security and a better user experience. Both take the user to a specific location in the app. Unlike custom scheme links, Universal and App Links begin with HTTP or HTTPS.

Custom scheme links

A deep link scheme is analogous to a domain for a website, except it allows users to launch an app and serves as the base scheme for full deep links (see below). For example, try typing x:// in your mobile web browser and hitting “Go.” If you have the X app installed, it will open the app on your phone.

On app ads, if the user does not have the app installed, they will land in the app store, where they can proceed to download the app.

To add a deep link to your creative, simply enter the deep link URL (either custom scheme or Universal/App Link) into the Deep Link field in the Post Composer.

Add a Deep Link to Your Creative 

To add a deep link to your creative, simply enter the deep link URL (either custom scheme or Universal/App Link) into the Deep Link field in the Post Composer.

To get your app's deep link scheme:
 

Serving your app re-engagements campaign

Posts in app re-engagements campaigns are served in a number of locations:

  • Home timelines (optional). Posts in your campaigns may be visible within someone's timeline if an advertiser has promoted a Post that is relevant to that person.
  • Profiles and Post detail pages (optional)When someone you've targeted visits a X profile or Post detail pages, they may be eligible to be served your impression.
  • At the top of relevant search results pages on x.com (optional). App campaigns from our advertising partners are called out at the top of some search results pages on X.com and through select ecosystem partners.

In your app re-engagements campaigns, you can fully customize the locations on X you want your ads to appear. You can make this customization on the "Creatives" tab of your campaign setup.

 

Viewing your results

Navigate to your Ads Manager to see your results. Filter the date range in the top right corner to see key metrics such as total spendresultscost per result, and result rate.

Your "result" is app clicks, the total number of clicks to install your app. 

 

Frequently asked questions

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